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A : 
3 


| They Made It a Record-Breaker! 


5 


y. 


- WARNER BROS. Made It Possible! 





THIS CAMPAIGN PLAN IN 3 SECTIONS 


ADVERTISING SECTION PUBLICITY SECTION EXPLOITATION SECTION 
More than 30 ads to put over the powerful 8 standard-size newspaper pages carrying stories, 18 pages giving the right selling slant for the 
appeal of this picture for your showing — to art and features to create wide-spread interest complete handling of this picture — promotion 
get the biggest possible grosses. in advance and diving the run of the film. activities, posters, heralds and accessories. 


Country of oxigin U.S. A, Copyright 1988 Vitegraph, Inc, AU rights veserved, Copyright is waived to magazines and newspapers. 






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One of the cleverest concoctions of pulse-pounding excitement, 


heart-stopping thrills and throat-catching emotional human touches 
ever to hit the screen. It sets a new milestone in gangster dramas 
with a powerful human story. Large praise, but this Warner whirl- 
wind of power-drama is something to let your hair down about and 
give it the ole showman gun on all counts. ¢ Any exhibitor who 
can’t knock off recent box-office records with this b. o. baby is Sim- 
ply asleep at the turnstile switch. Look what you’ve got to play with: 
Names—Jimmy Cagney, Pat O’Brien, ‘Dead End’ Kids, Humphrey 
Bogart, George Bancroft. (Story—this story has never been topped 
in its theme-field for downright excitement, close-knit driving punch, 
glamour of gangsterism contrasted with the finer things in life 
building to a great emotional climax with the humanities triumph- 
ing. It extracts every last ounce of entertainment value out of the 
thrills, menace, danger and suspense. @ Warners have done a great 
service to the industry in pointing the way to the proper handling 
of the gangster theme so that not even the narrowest-minded re- 
actionary can find material to quibble with. (Director Curtiz has 


done one of the finest heart-stopping dramas of the day. Grade A. 


Additional Reviews 
On Back Page 





"ANGELS WITH 
DIRTY FACES 
SPELLS HEAVY 


COIN AT THE. 
BOX- OFFICE 


—(Variety Daily) 





In sellin ae | 
2 § his Picture, it should hot be geared d 
mee = S4Ngster level Jee ee 
- No “killer” type of “OPY or exploitat 
on 


will sell the im 
portance of this 
Production In 
*+++ In order to 


~~ clubs, PTAS 
» Boy Scouts, Big Brothers and city official 
Cials, 


GIVE ITALL 


YOU CAN ON A DOUBLE BUDGET 


—(Film Daily) 








Dear Sir: 


Every year Hollywood produces a motion picture which stands head 







and shoulders above all others. The picture unforgettable in its greatness © 
this year, we believe, is ANGELS WITH DIRTY FACES starring James 
Cagney, Pat O’Brien, the “Dead End” kids, Humphrey Bogart, Ann Sheridan, 









George Bancroft, which will be shown at the .................. Theatre, 


ee er 


ANGELS WITH DIRTY FACES is the greatest story of the seamy side 






of an American city ever shown on the screen. Its powerfully human 





theme of rescuing from lawlessness kids who grow up in the gutter, gives 






the picture its real appeal to all classes of movie goers. 
This letter will bring this picture to the atten- 
tion of the general public, as well as individual 
groups such as women's clubs, civic organiza- 
tions, clergymen, school principals, ete. Copy 
can also be used for radio spot announcements. 


The kids worship Cagney, as the hoodlum hero. They are primed 







to follow in his footsteps as crooks and racketeers. O’Brien, as a crusading 






priest, puts pressure on the kids to steer them into a decent life. The con- 






flict between Cagney and O’Brien for the souls of the kids — the battle 


to decide their future — is one of the most electrifying ever seen in a 










motion picture. 






No motion picture ever produced has more heart, more soul, more 


lt may also be used as a short address to organ- 
izations whose endorsement of film would mean 
added prestige to your show. Also see Editorial 
on page 7 of Publicity Section, which serves 
the purpose for direct mail and public address. 


strength than this. You'll never forget this picture because of the thrilling 






performances of Cagney, O’Brien, the “Dead End” kids, Bogart, Ann Sheri- 






dan, Bancroft. You'll want to see it because it's a great experiencel 






EOE MOAY ee iis fas ee ets POE Set Te esos ee THEATRE. 






Sincerely yours, 






NOW GIVE IT THE WORKS...... 






5 







‘DIRTY FACE’ CONTEST 


In cooperation with local paper, 
award prizes for best candid cam- 
era pictures of dirty-faced young- 
sters. Winning ‘faces’ are published 
in paper day before picture opens 
under picture's title. 


Also award prizes for best photos 
showing slum conditions in your town, 
winning photos to be exhibited in 
lobby during run of picture. Idea 
is to get ‘candid’ shots of tenements, 
ragamuffins, street conditions, etc. 


CHURCH COLUMNS 


If any of the papers in town have a 
sermonic page, contact editor for 
story on film. Local clergymen might 
find the social problems in picture 
suitable material for sermons. 


‘“‘BUT FOR THE GRACE OF GOD—”’ 


"There, but for the grace of God, go |," is a famous 
quotation spoken in the picture by Pat O'Brien as he 
watches James Cagney walk to the electric chair. This 
is motivated by the fact that a single incident in their 
childhood has set them off on different roads, one be- 
coming a priest, the other a gangster. This can be used 
as the basis of a newspaper contest in which readers are 


asked to send in letters telling how a single stroke of fate 
changed the entire course of their lives. 


JUVENILES ‘SENTENCED’ 


Local magistrate can be approached on slant whereby 
juvenile offenders are reprimanded and ‘sentenced’ to 
see "Angels With Dirty Faces," to learn a lesson in what 
can happen to a man who refuses to obey the law. Stunt 
might be good for a ‘break’ in local newspaper. 


NEWSPAPER AND 


KID DOUBLES FOR CAGNEY & O'BRIEN 


The above photo shows the remarkable resemblance 
between Cagney and O'Brien and the boys who "play" 
them as children in the picture. This angle can be used 
as the basis of a newspaper contest to find the two 
youngsters in town who look most like these boys. The 
photos are printed in paper along with rules of the con- 
test. Final selections are made and prizes awarded at 
your theatre night picture opens. 


RADIO IDEAS 





ORGANIZE ‘A.D.F.’ CLUB 


Newspaper and child welfare group 
jointly sponsor the formation of an 
"Angels With Dirty Faces" Club — 
like "Big Brothers" organization. The 
purpose of the club is to adopt boys 
who have strayed from the straight 
and narrow, who have just been re- 
leased from reform school, or have 
been placed on probation. 


The club finds jobs for these boys, 
organizes football, basketball, and 
other sport activities, and sponsors 
social events to keep them occupied 
and out of mischief. 


If properly handled, stunt should get 
plenty of newspaper space and 
arouse much favorable comment. 


VOICE IMITATIONS 


A "James Cagney and Pat O'Brien 
Voice Impersonation Contest" can 
be arranged over local radio station, 
the radio audience to act as judges, 
the station and theatre to share the 
expense of prize awards made to 
those giving the best imitations. 


SCREENING FOR EDITORS 


Crime prevention, slum conditions, racketeering, are 
timely subjects being strongly discussed by the nation's 
press. An invitation sent to editors of local and neighbor- 
ing town papers for special screening should bring results. 
Their reviews can be used for display in lobby and out 
front together with stills from the picture. Another angle 
for out of town papers aside from regular publicity and 
ads, is to feed them with names of localites attending 
performance in your town. 


TALKS ON SOCIAL PROBLEMS 


Interesting newspaper or radio interviews can be ar- 
ranged with judges, educators, wardens, on the influence 
of environment on juveniles. Suitable topics for discussion 
would be: the necessity for abolishing slums; measures 
that can be taken to set youngsters on right path, etc. 


TEASER TACK CARD 


PUBLIC NOTICE 
Citizens of (Name of Town): What will 
be the destiny of this city's "ANGELS 
WITH DIRTY FACES"? Will they be- 


come racketeers or law-abiding cit- 


izens?. YOU can help answer this ques- 
tion. See "Angels With Dirty Faces" 
starring James Cagney, Pat O'Brien, 
and the "Dead End" Kids at the Strand 
Theatre Friday. 





CLASSIFIED ADS 


Newspapers are always on the lookout 
for ways to brighten up the classified 
ad section. Perhaps editor will be in- 
terested in this contest. Names of the 
six "Dead End" kids (Soapy, Swing, 
Bim, Patsy, Crab, Hunky) are spotted 
throughout the want ad section and 
readers are asked to "Find the ‘Angels 
With Dirty Faces'."" Guest tickets to 
your showing of “Angels With Dirty 
Faces" are awarded to the first 50 
finding names of all six kids. 









MAKE IT OFFICIAL 






~ ENDORSEMENT 


We sincerely believe that this is a 
great picture. We believe that it is 
great in a way that no other picture 
has ever been before. And we believe 
that in its greatness it will move you, 
grip you, hold you as no other picture 
you have ever seen! 


STRAND THEATRE 


PiCiwrRE 





Last One Over The Fence 


GOES TO THE CHAIR! 





: JAMES CAGNEY as *Rocky’ Sullivan, once a good kid who made a 
mistake, now a big-shot killer leading hundreds of kids into. a life like his! 


There stands a killer...judged, condemned, ready to meet his maker... 





“There, but for the grace of God, stand I, Jerry Connelly, priest”... 
Fifteen years ago two dirty-faced kids, fighting for life, stealing for 
food...One couldn’t run as fast as the other, 
and was caught!... Prisons tore out what was 
left of his heart...he returned to the world a 
snarling animal instead of a man. Each new 
crime made him a greater hero to America’s 


dirty-faced kids. Everyone knew something 


ua HUMPHREY BOGART as 
had to be done—to save a million other... the double-crossing: mouth- 
‘piece of the underworld! 


“ANGELS WITH DIRTY FACES” 


JAMES A WARNER BROS. PICTURE starring PAT 


PAT O ’BRIEN as F ather Jerry Connelly, 


the crusading priest who fought against odds! 





CAGNEY - O’BRIEN 





ANN SHERIDAN Rocky's ae ao = GEORGE BANCROFT as | 


sweetheart, who only want- THE “DEAD END’ KIDS... living in America’s tenement districts... 


See : aes : ; the corrupt racketeer chief | 
ed to do.the right thing! their lives were the grim prize in the battle between priest and killer! P 


ruling the underworld! 






ADVANCE LOBBY AND FRONT 





LIST IT AMONG THE 
HOW TO USE COMMENT CARDS 


Because this picture is bound to create a great deal of talk — and worth- 
while talk, too — you'll want to capitalize on it. Get up a quantity of 
comment cards with blank lines on which patrons can write their impres- 
sions. Here are a few suggestions: 


|. When cards pour in, take them to local editor, who may see fit to use 
the meritorious ones for a story. 


2. Mount best ones on lobby board surrounded with stills and billing. Also 
display them in prominent store windows. 


3. Use comments as copy in ads, especially if big shots throw orchids. 


4. Make stencil slides and show them in your lobby. 


DISPLAY FEATURE STORY 


Full page Sunday Feature story included in this book (see page 8 Publicity) 
can be used for costless lobby display. Just clip it out, mount it, surround 
with stills, and let your patrons read away. Also print up as broadside 
giveaways, with back imprinted with large ad. 





"Angels With Dirty Faces" has been accl. 
as one of the important pictures of the. 
the great pictures of the last decade. Pl 


Fame" display in your lobby. Heads of! 
INFORMATION PLEASE = from the one-sheet or made from blowut 
Large box is set up in lobby with copy requesting patrons to deposit in- : 
formation about "Angels With Dirty Faces" in your community who have 
strayed from the straight and narrow. Information is then turned over to lo- 
cal welfare groups who take a hand in reforming the delinquents. 


SAINTS VERSUS SINNERS 


For an effective lobby display, show 
blowups of "Dead End" kids dressed as 
choir boys and match with blowups of 


















PAT O'BRIEN 





e e | 
ousands of boys who nest WEE Oy JAMES CAGNEY the kids dressed as street urchins. You'll 
as Father Connolly To the th t choose between crime as “Rocky” id f h hi di | ill | k 
“Rocky and I were kids | next year MP nopefully dedicated. Sedu € Ges BE get an idea of what this display will loo 
together! He could run honesty, this Pi the gutter! But I got a ; 
faster than I...or I might future, too! I’m going like from mat No. 401 on page 3 Pub- 
be headed for the chair to take what I can get te ° ° 
now instead of him!” ...until they get mel" licity. Copy: "Saints or Sinners? Pa- 


triots or Prisoners? What is the future 
of these ‘Angels With Dirty Faces'?" 
Order "Special Set of 'Dead =nd' Kids 
Stills" from Campaign Plan Editor. One 
dollar for complete set of 12. 


‘ANGELS WITH 
DIRTY FACES 


starring 


JAMES CAGNEY- PAT O’BRIEN 


The ‘DEAD END’ Kids - HUMPHREY BOGART 


Ann Sheridan - George Bancroft - Presented by WARNER BROS. 


NEXT ATTRACTION 
Starting Friday 





This display does a real selling job right in your lobby — It sells the The above illustration shows 

picture's powerfully dramatic theme, the big stars, and the fast-paced from the six-sheet and three- 
action, as shown by the stills. Heads of Cagney and O'Brien can for a striking and inexpensive 
be cut out from the one-sheet (see page 15); illustration of the "Dead heads of Cagney and O'Brier 
End" Kids can be made from a blowup of still AD 59. be cut out and spotted in lob 


8 


DISPLAYS—STREET BALLYHOO 





SCREEN’S GREATEST! [DEAS FOR STREET BALLYHOO 


Tough-looking ‘gangster’ dressed in flashy clothes parades through town 
handcuffed to a young boy dressed as a street urchin. Boy wears sign with 
this copy: "I'm one of the 'Angels With Dirty Faces' chained to a life of 
crime. Can| escape? See ‘Angels With Dirty Faces’ at the Strand Friday. 


Two kids dressed as ragamuffins parade street with sign: "One of us will 
grow up to be a killer... the other a good citizen. See WHY in ‘Angels 
With Dirty Faces’ at the Strand Friday." 





The Life of Emile Zol 





—— Half a dozen tough-looking kids representing the "Dead End" kids march 
HIT OF A DECADE: through town carrying sign: "Angels With Dirty Faces never go to heaven." 
Fraarey. On their backs: "See WHY in ‘Angels With Dirty Faces’ at the Strand." 





DISPLAY CAGNEY- O’BRIEN HITS 


ween erime and | { _ Contest on page 10 used to sell star team in local newspaper can also be 
fully dedicated: | used in your lobby. Display stills from pictures in which they appeared to- 
= gether: "Devil Dogs of the Air," "Here Comes the Navy," "The Irish In 
Us,"" "Ceiling Zero," "Boy Meets Girl." In center of display use blowup 
of scene from "Angels With Dirty Faces."’ Order ''Cagney-O'Brien Con- 
test Stills''— 50c for set of six. 





aimed by trade papers and newspapers 
ear. It deserves to be ranked among 
ay up this angle with a "Screen Hall of 

Cagney and O'Brien can be taken 


s of still Nos. AD 118, 415. BLOW UP THE ADS 


Striking lobby and front displays can be easily effected with blowups of the 
ads. In this way you sell the title and star names with the right punch, and 
get across the picture's strong dramatic appeal. 


OPENING NIGHT BROADCAST 


Arrange with local radio station to set 
up apparatus in lobby for opening night 
broadcast. Running description of pre- 
miere itself and a few words of greet- 
ing from celebs and socialities would 
make interesting listening for sit-at- 
homers. In addition, perhaps you can 
swing more radio time after show is 
over. If so, announce that prizes will be 
awarded to patrons giving best one-half 
minute extemporaneous review after 
they've seen your show. 














how the art and lettering | Mapu : For a shadow box display that will sell the great dramatic climax of the 
sheet can be reassembled pe i pladui vel picture, mount blowup of still No. AD 116 with copy shown above. Blow- 
lobby standee. Also note SUE. up can be covered with a transparent scrim with flasher lights behind 
1 on 24-sheet — these can” > pal cos flashing on and off alternately. Your billing and playdates appear at the 
by, out front, on marquee. bs in tie bi bottom of display. 









(First Day) 





(Fill in the correct answers to the following ) 


1. Name the film from which this scene is taken .........c.cccccccccccccsescccecevseesceseee> \ 


2. Check the role played by James Cagney: Marine, Gangster, Policeman, 
G-Man, Prizefighter, Sailor, Writer, Aviator. 


3. Check the role played by Pat O'Brien: Reporter, Priest, Aviation Executive, 
Marine, Policeman, Naval Officer, Writer. 


4. Name feminine star who appeared in this picture ....00..0..0..ccccccccec ees eeseee 


(Third Day) 


6-DAY NEWSPAPER CONTEST 
ane ale eee ee ee ea 


Each day local paper prints scene from testants must fill out. Correct answers 
a previous Cagney-O'Brien hit, and on to all six questionnaires receive guest 
the last day a scene from "Angels With tickets. Order set of contest mats 501B 
Dirty Faces."" Underneath each photo — 75c from Campaign Plan Editor. Stills 
appears a questionnaire on the film from also available. Order "Cagney-O'Brien 
which the scene is taken, which con- Contest Stills'"— 50c for set of six. 


(Second Day) 





(Fill in the correct answers to the following ) 


Name the film from which this scene is taken .........ccccccccccccecccceccsescescsscseeseeee 


. Check the role played by James Cagney: Marine, Gangster, Policeman, 


G-Man, Prizefighter, Sailor, Writer, Aviator. 


. Check the role played by Pat O'Brien: Reporter, Priest, Aviation Executive, 


Marine, Policeman, Naval Officer, Writer. 


Name feminine star who appeared in this picture ............ccccccccccccseccssscseecesee 


(Fourth Day ) 





(Fill in the correct answers to the following ) 


I. Name the film from which this scene is taken ..........ccccccccccccccccccescecececeseeseess 


2. Check the role played by James Cagney: Marine, Gangster, Policeman, 
G-Man, Prizefighter, Sailor, Writer, Aviator. 


3. Check the role played by Pat O'Brien: Reporter, Priest, Aviation Executive, 
Marine, Policeman; Naval Officer, Writer. 


4. Name feminine star who appeared in this picture .000.00000.0..ccccccccceeeeeee 


(Fifth Day) 





(Fill in the correct answers to the following ) 


i. Name the film from which this scene is taken .............cccccccccccccessecceseecesseseesees 


2. Check the role played by James Cagney: Marine, Gangster, Policeman, 
G-Man, Prizefighter, Sailor, Writer, Aviator. 


3. Check the role played by Pat O'Brien: Reporter, Priest, Aviation Executive, 
Marine, Policeman, Naval Officer, Writer. 


4. Name feminine star who appeared in this picture .............0.ccccccccscesccssseeeees 


CORRECT ANSWERS 


First Day: |. “Boy Meets Girl"; 2. Writer; 3. Writer; 


Wilson 


Second Day: |. "Devil Dogs of the Air"; 2. Marine; 
4. Margaret Lindsay 


Third Day: |. “Ceiling Zero"; 2. Aviator; 3. Aviation executive; 


4. June Travis 


10 


Fourth Day: 
4. Gloria Stuart 


1. "The Irish In Us"; 2. Prizefighter; 3. Policeman; 4. 
Olivia de Havilland 


1. "Angels With Dirty Faces"; 2. Gangster; 3. Priest; 


Fifth Day: 


Sixth Day: 
4. Ann Sheridan 


(Fill in the correct answers to the following ) 


Name the film from which this scene is taken .......0.....cccccccccccccccccccscsesecececeecee 


Check the role played by James Cagney: Marine, Gangster, Policeman, 
G-Man, Prizefighter, Sailor, Writer, Aviator. 


. Check the role played by Pat O'Brien: Reporter, Priest, Aviation Executive, 


Marine, Policeman, Naval Officer, Writer. 
Name feminine star who appeared in this picture .........cccccccccccccccscscececeeesesee 


(Sixth Day) 





(Fill in the correct answers to the following ) 


Name the film from which this scene is taken ..........c.cccccccccccccccccsecccscseescecseece 


. Check the role played by James Cagney: Marine, Gangster, Policeman, 


G-Man, Prizefighter, Sailor, Writer, Aviator. 


. Check the role played by Pat O'Brien: Reporter, Priest, Aviation Executive, 


Marine, Policeman, Naval Officer, Writer. 


. Name feminine star who appears in this picture .............ccccccccccecscsessecesseseeseceee 


|. "Here Comes the Navy"; 2. Sailor; 3. Naval of- 


A ‘MUST’ FOR YOUNGSTERS 


School principals and teachers should be enlisted for sup- 
port in bringing this picture to the attention of all stu- 
dents, since it shows the effects of unhealthy environment 
and improper associations on the propagation of crime. 
Use every means to tell the kids about this picture. You 
will not only be benefitting yourself, but them, as well. 
Here are a few suggestions: 


DISPLAY POSTERS and stills on school bulletin boards together with 
your billing and playdates. 


DIRECT LETTERS to school clubs, fraternities, and debating societies 
stressing the social problem involved in the picture. Letters to dra- 
matic groups stress the outstanding acting. 


ESSAY CONTEST for English, Psychology and Sociology students on 
subject: "Environment: Its Relationship to Crime." Prizes for best ones. 


BASKETBALL sequence in picture can be played up with a basketball 
game in school gym Friday night before picture opens. Trophy is 
awarded to player scoring highest number of points. Members of win- 
ning team receive guest tickets to your show. 


DISTRIBUTE HERALDS at entrances to schools. Arrange to have stores 
in neighborhood of schools insert them in all packages. 


PRINT YOUR 
OWN TABLOID 


Can be made from three units in this 
campaign plan, and illustrated at the 
right in reduced size: 1. News Flash 
(see page 7 of this section); 2. Sun- 
day Feature (page 8 of Publicity Sec- 
tion); 3. 5-column ad (see Ad Sec- 
tion). 


Distribute these on street corners, at 
sporting arenas, barber shops, hotels; 
insert in newspapers, etc. 





FAN ADS REACH 18,000,000 


"Angels With Dirty Faces" gets a tremendous send-off 
in the December movie fan magazines: Modern Screen, 
Modern Movie, Movie Life, Movie Mirror, Motion Pic- 
ture, Screen Book, Hollywood, Movie Story, Photoplay, 
Picture Play, Screenland, Silver Screen, Screen Guide, 
- Screen Romances. : 


In cooperation with local magazine dealer: arrange to 
have tack cards posted at all newsstands, place special 
inserts in magazines, display mags together with stills from 
picture in your lobby week before your show opens. 


CONTACT WELFARE OFFICIALS 


The problem of slum conditions depicted in the picture 
is one of nationwide importance. Capitalize on this angle 
by sending wires to your state senators, members of state 
legislature and welfare officials, asking them for their 
views on slum conditions as portrayed in the picture. Per- 
haps they will consent to be your guests at a special 
screening. They may come through with statements that 
can be used in newspaper ads and for lobby blowups. 


gy TATION cavic® 


IDEAS — TABLOID — TRAILER 


AD QUESTIONNAIRE 


Here's a stunt Charlie Smakwitz, Albany ad chief, used 
to bring his advertising campaign on "The Sisters'' to the 
attention of the public and to arouse interest in his show. 
You can adapt stunt to this picture. Questionnaires con- 
taining reproductions of two ads were sent to women's 
clubs, civic groups, department and retail stores, fac- 
tories, classes in journalism, etc., asking them which ad 
they thought was more effective in impressing upon lo- 
calites the importance of the picture. Attached blank 
asked them to check either Ad "A" or Ad "B" and to 
enclose any comments which they might care to offer. 
Letter to groups should read something like this: 


Dear Friend. 


We would like to have YOUR HELP in determining how best to advertise 
one of this year's great pictures. Occasionally a motion picture comes along that 
is so unusual, that stirs the emotions so deeply, that it is very difficult for an 
advertising man to find words to describe it fittingly. Such a picture is "Angels 
With Dirty Faces," with James Cagney, Pat O'Brien, and the "Dead End" Kids. 


Before completing our advertising campaign on “Angels With Dirty Faces," 
we would like to ‘test’ two different ads to determine their relative effectiveness. 
We are asking a few representative people to check the ad they consider the 
better one. Will you help us? Thank you. 


Sincerely, 


WARNER BROS. STRAND THEATRE 





CONVINCE YOUR AUDIENCES 
OF THE IMPORTANCE OF 
THIS ATTRACTION WITH THE 
VITAPHONE TRAILER 


— containing all the Dramatic Action 
and Forceful Selling Punch you need 


for your advance build-up ..... . 


VITAPHONE TRAILERS ARE USED REGULARLY 
BY SHOWMEN IN MORE THAN 9500 THEATRES 


ig EB 


9. K., you depble-croseing tat! Talk 
“oor way ont of Bis.wr lel 


Pe wore vetion. per Second than any. 
gicture that ever blasted the sorennt 





8"x 10" Sepia 
FAN FOTOS 


$1.50 for 250 
$3.00 for 500 
$5.50 for M 








11''x 14'' Color Glos 
AUTOGRAPHED STAR PORTRAITS 





Pile. et ee ee ee 35¢ each 
1046 24 eae eee 30c¢ each 
RING. OV OE. sts re er 20c each 


ALSO AVAILABLE: 


By TOP 
SLIDE 


I5¢ each 


Color Glos Star Portraits 


of James Cagney and Pat O'Brien 


Price: 15c¢ each 





__ LAWS ARE MADE FOR SUCKERS, HOT WISE GUYS LIKE ME 1° 


LOBBY DISPLAYS 


At left, 30 x 40, smashing, action display in attractive 
colors. 


At right, 40 x 60 has stills, stars and catchlines, plenty 
action, grasping the keynote of the picture. 


Order from: 


AMERICAN DISPLAY CO., Ine. 
525 West 43rd Street | New York City 


THE DEAD END’ KIDS 
HUMPHREY BOGART 





HERALD 


“There stands a Liller... judged, condemned, ready to 
meet his maker. here, but for the grace at God: 





stand |, Jerry Connolly, priest: He and | were dirty- 
faced kids together, fighting for neemesrcroliale for food. 
One day we Were caught, but | ran faster than he 
did, and when we came Yow ialel! fence...he didnt 
make it. Then prisons tore out what was left of his 
heart and returned tO the world a snarling animal 
acne 01 0-0": Each new crime made him a 
greater hero to America $ dirty-faced kids. | knew 
something had to be done. Mleiere him...and | hated 
him, And | did what | did. to: Save. 9 million others! 


mp tenrintt 


a ph 
I sel acinar 


«EAD END” Kids - HUMPHRE® BOGART 
A 


nn Sheridan 


George Bancroft 


Directed by Michael Curtiz 
Screen Play by John Wexley 
and Warren D 
story by Row 
Music by Max Steiner 
A First National Picture 





CONTINENT AL UTHO core CLEVELAND. OHIO MADE IN us A 


9” 2 
x 12” LITHO HERALD 


This smash selli 
ing accesso ; as . 
and drama. 1 sessory is a “must” item spelli a 
ue Be Abs the ey aaetage of the lower qua ry meee 
| 2 a | | n. Entire reverse side for impri P ity price and ~ 
oe nD PR : rint. | ok 
\ ICES: $2.75 per M Lee 5M oT oe es \ 
: er ie 


eae per M - less than 5M 





ee. 


ais has 





Aol osu. eee ee 


STARRING 


JAMES 


CAGNEY 


AGNEY 
BRIER 





eeepc 


Same Design For Regular 


ee ears 2 i eee 
and Jumbo Window Cards 


SPECIAL QUANTITY PRICES 
(for posting or sniping) 


& 
ONE-SHEETS REGULAR WINDOW CARDS 
BO) aR iss ocleangcens Ile each [ie BR 3, a ee ee 7c each 
FOO! Be OVER vais. snecesssesseee 9¢ each BO Rtom 9 Gare. 7 rt aes eRe 6c each 
THREE-SHEETS HO Be SOMGEF so sttecsccvecareacisrverce 5l/ac each 
BOM tos ge tee eee 32c each 
TOO. SeEGVer ts xc touts, 28c each JUMBO WINDOW CARDS ONE-SHEET 
SIX.SHEETS [ag oe a 10¢ ‘each Rental: 8c each 
setae: (eae cal SO tol 9 es heh re 8!/c each Same Design For 
Bib ae, te 90c each [00 tooo a Oe eee es 7c each Midget Card: 
JOB BO¥er: So cdc ans 60c each 1 ABP at | ia CR ee ROE 6l/c each 
4c each 


See pages 6 and 7 for ideas on how these posters 
may be effectively used for lobby standees and cutouts. 


PRINTED IN U.S. 4. 


WARNER BROS. present 


“ANGELS WITH DIRTY FACES” 


‘In ‘Angels With Dirty Faces’ Warners have provided showmen with a surpassing 
demonstration of their unquestioned ability in the field of cinematic criminology. 
Number 1 criminal in this documentation of the truism that crime doesn’t pay is 
James Cagney functioning with throttle wide open. Pat O’Brien in a role as his gut- 
ter buddy in boyhood who enters the priesthood later and essays the redemption of 
the criminal. The picture is strong, swift, pungent melodrama. It is crammed with 


excellent performances. It is a fine production job.” 


Trail-blazers . . . of new picture technique . . . of new interest revived in the motion 
picture public . . . of new ways of injecting Punch, Excitement, Suspense, Human 
Interest .. . we’re talking of Warners’ overwhelmingly dramatic masterpiece ‘Angels 
With Dirty Faces’. Here IS a picture of POWER ... that stirs you . . . whips your 
emotions into a white heat .. . what a story! ... what a cast! .. . AND what direc- 


tion! ...” (see later review on page 3 of this Campaign Plan.) 


“Angels With Dirty Faces’ starts with the precision and speed of the Twentieth 


Century Limited and gets where it is supposed to go with the same precision and 
speed. It is 97 minutes of emotional conflict that seem so real, the audience feels 
itself participating in the action. The picture puts Cagney back into the running as 


an ace attraction”. 


“Powerful, dramatic, strong meat for a hungry public. It’s not only boxoffice in its 
subject matter and the perfect cast assembled for it, but it is as fine a picture as you'll 
see in many a long day. It has plenty to say and knows how to say it with Mike 
Curtiz handling the direction in masterful fashion that should spell some kind of 


9 


award for him. It’s a honey ... A Warner Bros. honey that’s spelled Box-Office! 


“Strong stuff. The kind audiences eat up. Right up James Cagney’s alley. ‘Angels 
With Dirty Faces’ spells heavy coin at the b.o. and points the way for restoration of 
Cagney and Pat O’Brien to the level of their best joint successes. It has all the re- 


quirements of a hit show”. 





Scanned from the United Artists collection at the 
Wisconsin Center for Film and Theater Research, 
with support from Richard Koszarski. 





WISCONSIN CENTER 


FOR FILM & THEATER RESEARCH 


http://wcftr.commarts.wisc.edu 


MEDIA 
HISTORY 


DIGITAL LIBRARY 





www.mediahistoryproject.org